Founder

Living in Bristol in 2017, I found myself navigating a new chapter of motherhood with my children, who were 5 and 1 at the time. My first child thrived in hand-me-downs, but by the time my second came along, we had missed the hand-me-down boat. I had an overwhelming urge to dress my youngest in the best organic, comfiest, and most playful clothes available. When I couldn't find what I was looking for, I decided to make my own. What started as a personal project quickly turned into something more as friends began asking for my creations. And just like that, ILO Clothing was born.

The name "ILO," pronounced ee-loh, means 'joy' in Finnish. My husband had studied Finnish for a while, and we fell in love with the sound and meaning of the word. It perfectly encapsulated what I wanted for the brand – a celebration of the joy of childhood, inspired by the Scandinavian way of life, which
emphasises simplicity, sustainability, and happiness.

Sustainability is at the core of everything I do at ILO Clothing. I'm always thinking of new ways to reduce our carbon footprint and minimise production waste. Every piece of clothing is crafted with love and care, using organic materials that are as gentle on the planet as they are on your child's skin.